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Digital marketing is the practice of promoting products, services, or brands using online channels and digital technologies, such as search engines, social media, websites, email, and mobile apps, to reach and engage target audiences effectively.Web development is the process of building and maintaining websites or web applications, focusing on the technical aspects that make them functional, secure, and scalable. While web designing handles the look and feel (visuals and user experience), web development brings the site to life through coding and programming. It involves creating the structure, functionality, and backend systems that power a website.
This involves optimizing a website to rank higher on search engines like Google, using strategies like keyword research and link building to drive organic traffic.
This leverages platforms like Instagram, Twitter, and LinkedIn to build brand awareness, engage with audiences, and promote content or products through targeted campaigns.
This focuses on creating valuable content, such as blogs, videos, or infographics, to attract and retain customers, often supporting SEO and brand authority.